BROOKINGS, S.D. – South Dakota State University Head Football Coach Dan Jackson spoke to the Brookings Rotary Club this week, sharing his vision for the program, thoughts on the 2025 season, and his philosophy on leadership both on and off the field.
Coach Jackson emphasized that while winning is important, it is the result of a deeper mission: building strong, responsible young men. “As much as winning is important, I believe it’s a byproduct from building young men. Wins come from building individuals,” he said.
This year presents unique challenges and opportunities, with 40 true freshmen and 24 transfer players joining the team. Despite the unusual roster makeup, Jackson believes the team is strongly connected. “The transfer program is now more of a professional program, but we [SDSU] will be different. Our goal is to enhance and improve the players,” he noted.
Jackson highlighted how SDSU strives to distinguish itself from other programs focused on NIL (Name, Image, Likeness) opportunities by putting people first. He shared examples of helping a young father with child care expenses and assisting another student’s family in attending games. “SDSU is people-centered: how can we enhance their experience?” he asked.
The coach also praised his staff: “When I say I think we have the best staff in the nation, I really mean it. What matters is your day-to-day happiness and ability to influence others. SDSU is focused on people; I know that, and the staff knows that.”
Reflecting on the Jackrabbits’ first two victories, Jackson said, “It wasn’t perfect, but it was us.” He described the thrilling September 6 win over Montana State as unforgettable. “What a great game. Everyone will remember that game,” he said, recalling his message to players in the final minutes: “We’ve dealt with work things, go have fun.”
On the topic of scholarships and NIL, Jackson pointed out the disparity between football and other sports. While many SDSU athletes receive full scholarships plus personal expense stipends, football programs historically offered 63 scholarships for 105 players. New rules implemented in July lifted these restrictions, something Jackson believes will have a lasting impact. “If we just give them a good experience, they’ll stay,” he said.
In closing, Jackson reminded the Rotary audience of the true mission behind the game: “It’s all about educating young people on how to make the best decisions in life.”